Top SEO question asked in interview | Here is the Top SEO question with answer asked in interview.
As we all know that, digital marketing is the best job option in IT industry. There are also many job opportunity available in IT industry in India. If you are also, looking to make your career in Digital Marketing or in SEO profile then you must need to read this question and answer.
SEO is still alive in 2018 but day by day google updating their algorithm and also competition is increasing and should be work according to their algorithm and guidelines.
In today's life there are big competition in online marketing and all business owner want to grow their business.Everyone want to show their online business website in google first page. To Get their website in google first page, they hire professional Digital Marketing expert or SEO expert who able to drive their website in google first or more relevant traffic.
So, due to more requirent of SEO expert you can also make your carrier in SEO profile. So, you can read these quastion to qualify your interview easily.
Here is the top SEO question mostly asked by HR profession while hiring for fresher or Experience SEO Guy.
1. What is SEO & why it is so important???
Ans: SEO stands for "search engine optimization" and is used to optimize your website according to search engine perspective, to increase the quantity and quality of traffic to your website through organic search engine results.
SEO is used to get more traffic and to get your website in top position.
In today's life most of the website owner prefer to do SEO of their website to increase their online business.
2. What is the full form of SEO ??
Ans: The full form of SEO is "search engine optimization"
3. Name of a few search engines.
Ans: Google, Yahoo, Bing, Ask, AltaVista
4. Who are the Founders of Google?
Ans: Google was founded in 1998 by Larry Page and Sergey Brin
5. What is a Domain?
Ans: A domain name is a web address, where Internet users can access your website. It is provided same name only to one user.
For Example in http://www.dailykhoz.com, Dailykhoz is the domain. if someone register for this name then you can't register for the same.
6. What is the difference between Domain and URL ?
Ans: Domain is only the identification of your website but URL is the complete set of your website like "http://www.dailykhoz.com"
Full form of URL: Uniform Resource Locator
7. What is domain extension?
Ans: Domain extension refers to the notation found at the end of web addresses.The extension is used to specify a country code or any web category. like , .edu is a domain extension to specify educational institution as the web category.
For Example: in a website http://www.dailykhoz.com , .com is the extension of this website. .
8. What is a Web server?
Ans: A web server is a computer system that processes requests via HTTP, the basic network protocol used to distribute information on the World Wide Web.
For example: when we type http://www.dailykhoz.com then it request to the server to show the data and information added on server. when it clicked then server respond to show.
9. What is Web Hosting?
Ans: Web Hosting refers to the space alloted by the hosting service provide to store the website data and information.
There are many hosting service provider like: Godaddy, Hostgator, A2z hosting and more.
10. What is Crawling?
Ans: Crawling is the process through which search engines filtrate web pages for proper indexing.
Crawling is the first part of having a search engine recognize your page and show it in search results. Having your page crawled does not necessary mean your page was indexed and will be found.
11. What is Indexing?
Ans: After crawling the pages by the google bot it check the relevancy of pages and it index. Having your page Indexed by Google is the next step after it gets crawled. By no means does every site that gets crawled get indexed, but every site indexed had to be crawled. If Google deems your new page worthy, it will index it. Upon your page getting indexed, Google then comes up with how your page should be found in their search.
12. What is SERP?
Ans: A search engine results page (SERP) is the page displayed by a web search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query.
13. What is organic result?
Ans: organic results are the result given by the search engine when user put query in the search engine.
14. What is long tail keyword?
Ans: long tail keywords are the phrases which contains more than 4 words is called long tail keywords. These type of keywords are used to drive related traffic and are less competitive.
Also,these keywords are easy to rank as compare to short tail keywords.
15. What are LSI keywords?
Ans: LSI stands for Latent Semantic Indexing. It's semantically associated with the main keyword that users enter over the search engines.
With the use of LSI keywords, that are linked with the main keywords in terms of relevancy, search engines can identify the semantic structure of the keywords and extract the hidden meaning of the text to bring the most appropriate results on SERPs.
16. What is the difference between onpage SEO & Off-page SEO ??
Ans: Onpage SEO: On page SEO refers to all the activities performed within the websites like Meta Title, Meta description, Heading Tags, ALt Tag, Robots and more.
To do Onpage SEO work you Must need website login details and website author permission.
Off Page SEO: Off Page SEO refers to the process of creating link building activities, like content marketing, social media and and more to improve search engine ranking and traffic.
To do Off Page work you will not need website access or website owner authority.
17. What is the difference between black hat SEO and white hat SEO ??
Ans: Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. Black hat SEO focuses on only search engines and not so much a human audience.
White hat SEO refers to the use of techniques and strategies that target a human audience opposed to a search engine. Techniques that are typically used in white hat SEO include using keywords, and keyword analysis, doing research, rewriting meta tags in order for them to be more relevant, backlinking, link building as well as writing content for human readers.
18. What are Heading tags?
Ans: Heading tags are tags that are used for the creations of headings. The most important tag is the <h1> heading tag, and will usually be the title of a post.
19. What is Meta Title and what is it's length ?
Ans: A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages when a sercher enter the query in google search.
According to New Update maximum Title Length will be 70 Character.
20. What are meta descriptions and what is it's length?
Ans: The meta description is a snippet which summaries a page's content. Search engines show the meta description in search results mostly when user enter the query on google search. Some time google don't show this description and shows from webpage content.
Meta tags length is between 150 to 160 characters including spaces.
21. What are backlinks?
Ans: In SEO, backlink is a hyperlink that links from an another website. or the links coming from another site of your website is called backlink.
22. What is the difference between Do-Follow & No-follow links?
Ans: Nofollow links do not pass Link juice and have no impact on Google Ranking Algorithm but Dofollow link passes link juice and has an impact on Google Ranking Algorithm.
Nofollow links will drive only traffic but Dofollow link helps to improve it's ranking as well.
23. What is SEO friendly URL?
Ans: SEO friendly URLs refers to the structured URL. it means URL should be according to post title and not should be accourding to page id.
SEO friendly URL has very important role to improve search engine ranking persence.
For Example:
http://www.dailykhoz.com/2018/06/how-to-share-google-analytic-access-how.html Correct format
http://www.dailykhoz.com/pageid:?18 Incorrect format
24. What is Recent Google Update?
Ans: Check recent update from the SEO blog like below
Google Mobile Fiendly
Google Panda Update
Penguine Update.
Pegion Update
25. What is robots.txt and why we use?
Ans: robots.txt is about to tell which pages need to index or which pages not to index. To probhit to index any website pages, you need robots.txt file.
IF you want to block all search engine robots from crawling your website, just put the follow code:
User-agent: *
Disallow: /
IF you want to block Google from crawling your website, just put the follow code:
User-agent: Googlebot
Disallow: /
There are two ways to implement robots either robots.txt file or robots meta tags.
26. What is Canonical issue ?
Ans: A canonical issue arises when your website don't have 301 redirections.
Canonical issue means your website have different - different URL and opening with all www without www and more.
For Example:
If your website working with below all URL and not redirecting to one URL means have canonical issue.
www.dailykhoz.com
dailykhoz.com
http://dailykhoz.com
27. What is the difference between 301 & 302 Redirection ?
Ans:
301 Redirection:
A 301, or permanently moved, is a redirect that carries and distributes in an absolute manner. You should use a 301 to signify to the crawlers that your content has moved permanently – as in forever.
302 Redirection:
A 302 status code means Found, or more commonly referred to as “temporarily moved.” This redirect doesn’t carry or pass the link value to the new location. What it does do is get the user to an appropriate location for you so that you aren’t showing them a broken link, a 404 page not found, or an error page.
28. What are the most important Google ranking factors?
Ans: According to Andrey Lipattsev, the Search Quality Senior Strategist at Google, the top 3 ranking factors affecting the search engine algorithm of Google are:
#1 Content
#2 Backlinks
#3 RankBrain
29. What is XML Sitemap ?
Ans: XML Sitemap is sitmap files that lists the URLs for a site. It allows webmasters to include additional information about each URL. This sitemap is used for google search engine to crawl all pages easily.
30. What is HTML Sitemap ?
Ans: An HTML sitemap allows site visitors to easily navigate a website. It is a bulleted outline text version of the site navigation.
This sitemap is used only for USER to visit inner pages easily.
31. What is the difference between XML Sitemap or HTML Sitemap ?
Ans: XML sitemap is used for search engine while html sitemap is used only for user to navigate the pages easily.
32. What are doorway pages?
Ans: Doorway Pages, also known as gateway pages, portal pages or entry pages, refer to web pages or websites that are developed for higher ranking when specific search queries are entered.
Such pages give way to multiple web pages on the SERP which lead users to the same web destination. These can also funnel the users to intermediate pages that does not hold as much importance as the final webpage. Two common forms of doorway pages are cloaking and redirecting pages.
33. What are 404 errors?
Ans: When a page URL no longer exists or is renamed in that case it will show 404 Error.
How to fix 404 Error ??
Website developer can fix this issue easily. or can redirect 404 error pages to existing pages.
34. What is Image Alt Text?
Ans: Alt text or alternate text is an attribute added to an image tag in HTML. This text appears inside the image container when the image can not be displayed. It helps search engines understand what an image is about.
35. What is Google Webmaster Tools ?
Ans: Google Webmaster Tools is a free service that helps you evaluate and maintain your website's performance in search results. From the google webmaster tool you can montior website health like crawl error, indexing issue, clicks and more.
36. What is google analytic tool?
Ans: Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. Though google analytic tool you can track the website traffic by age, location, traffic resources and more.
37. What is bounce rate in Google analytic?
Ans: Bounce rate is the percentage of single page visits (or web sessions). It is the percentage of visits in which a person leaves your website from the landing page without browsing any further.
38 What is the Difference between google analytic and google webmaster tool?
Ans: In google analytics you can track traffic while in google webmaster it show about website error as well. Webmaster allow you to monitor and fix the crawl, indexing, fetching and other issues with your website.
39. What is Domain Authority?
Ans: Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages.
40. What is the difference between Page authority and domain authority ?
Ans: Domain Authority measures the predictive ranking strength of entire domains or subdomains, Page Authority measures the strength of individual page. The same is true for metrics such as MozRank and MozTrust.
41. What is Guest posting?
Ans: Guest posting” means writing and publishing an article on someone else's website or blog.
42. What is SSL certificate ??
Ans: SSL stands for secure sockets layer. It provides encrypted connection between browser and server. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser.
43. What are Google Sitelinks?
Ans. Google Sitelinks are the links related to your website shows on google search result snippet. It helps user to navigate the pages easily. Google show sitelinks for results when google think they’ll be useful to the user.
44. What is cloaking?
Ans. Cloaking is a technique used to deliver the content on a Web page to a search engine in a way that is different to what the user was looking for.
The purpose of cloaking is to boost a website’s search engine rank on certain keywords. Cloaking takes a user to the other sites than what he or she expects by disguising those sites’ true content.
45. What is keyword density?
Ans. Keyword density is the percentage of times a keyword or phrase appears on a web page. Keyword density can be used as a for determining whether a web page is relevant to a specified keyword or keyword phrase. The percentage is always in comparison to the total number of words on the webpage.
46.What is Google sandbox?
Ans. Google Sandbox is a filter placed on new websites as a result of which, a site does not receive good rankings for its most important keywords or phrases. Even with good content, a site is may still significantly affected by the Sandbox effect.
47. What is Disavow tool?
Ans: Google’s link disavowal tool allows publishers to inform Google that they don’t want certain links from external sites to be considered as part of Google’s system of counting links to rank websites.
So, you may ask Google to remove certain URLs or domains as a ranking factor in the indexing of your site by creating a .txt file with a list of these domains or URLs and sending it to Google.
48. Name some SEO blogs that you frequently read?
Ans: Searchengine Land, Neilpatel, Moz Blog, Search Enginewatch, Search engine journal
49. What will be your next steps if your SEO methods or technique does not work?
Ans: if our SEO Methods or technique does not work then we have to follow below steps again.
1. we have to analyse website again
2. Check keywords relevancy of your website.
3. Check website issue and fix them.
4. Again try to Update onpage files (Like Meta Title, Description, Sitemap and more)
5. Check indexing status of your pages. Your website pages are indexing well or not.
50. What is PPC?
Ans: PPC stands for Pay Per Click and is paid advertisement facility hosted by Google. PPC is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
51. How many tools you have used for SEO ?
Ans: Say about how many tools you have used till now like Google Analytic, Goolge Webmaster, Moz, Semrush, SEO quake, SERP Trends, SEO Spyglass and describe about them.
52. What tools do you use for doing SEO?
Ans: Most common tools used in SEO are: Google Analytics, Google webmaster tools, Alexa, Open site explorer and Website grader. Nowadays you can also find some paid SEO tools like spydermate, seo Moz and bulkdachecker in market.
